Montañas Vacias - Empty mountains
For the launch of their new bike-packing bike and bags, TFLSBRG - Steel, 8bar gave me two of their new bike-packing setups and asked me to go on an adventure and tell the story. So I hit up my friend Chris, whom I've already cycled 2000km in Vietnam with, and decided to cycle one of Europe's emptiest region - Montañas Vacias.
The video above is a 2-minute commercial for 8bar. It targets adventure lovers while highlighting 8bar's amazing setup that enabled this adventure.
Photos below are a mix of product shots delivered to the client as well as photos that help tell the complete story of the adventure.
Short - Seeking Discomfort
An example of a short format video made for TikTok and YouTube Shorts to highlight the adventure.

