Agency: ROAM Media / Client: TAG Heuer

I met Joey Schusler and Thomas Woodson at the San Francisco airport where we assembled our bikes, put on the watches TAG Heuer gave us for the campaign, and rode straight out heading south towards LA.

The purpose of this trip was to ride as much gravel as possible as we spent the next 10 days capturing and telling the story while highlighting TAG Heuer's watches. The hardest thing about this trip was keeping up with these 2 athletes as I navigated with my heavy camera equipment.

The story was told in 4 1-minute episodes on Instagram as well as photo posts on ROAM's Instagram account, Joey's and mine.

This project is in collaboration with Thomas Woodson and Joey Schusler. All content is produced together.

Episode 1

Episode 2

Episode 3

Episode 4